1. Tell Your Customer's Story
- Be specific: keep your language about your customer, not about everyone
- Be clear: tell your ideal customer's what you do in simple terms
2. Introduce a Problem
Highlight the emotional, physical, and philosophical problems your customers are dealing with. This helps with identifying with your customers. Icons are great for illustrating this.
3. Explain In a Paragraph
This is where dive in to more detail. This is also where part of your SEO will come from. Careful though, a few sentences will do. Keep it simple and clear.
4. Express Empathy and Demonstrate Authority
Show your customers you care and that you are competent to solve their problem. This is where you can put logos of your certifications, companies, or add testimonials here.
5. Give Them a Plan
Three steps. That it's. What is the next three things your customers need to do to do business with you, to get the solution you offer. Call them to action with a simple plan that gets them to engage.
How To Create a Clear Message
This video teaches you step-by-step how to create a clear and compelling message for your website and your business.