10 minute read
1. Create Excellent Content
There are no secrets with Google. Content is always king. It’s been that way for over a decade. People are looking for answers to questions and Google is trying to find the best possible resource for them.
The algorithm has changed many times over the years, but this principle never changes: Content is king.
When you partner with Google to help people, your website becomes that resource.
To be a great partner, your site has to be a great resource.
To be a resource, you need to provide value. This means you have to be valuable to other people who are searching. You need to know what they are searching for so you can meet the need.
This means figuring out the keywords that you want to rank for. Works like “chiropractor in (your city/town), back pain, massage therapy, sports injury, and all the variations of those words are the searches you want to show up for.
2. Write For People, Not Robots
This is important to remember: You are not writing for Google. You are writing for people. Don’t just repeat variations of your keywords throughout a page. Keyword jamming is a dated SEO strategy and these days it could do more harm than good. You’ll certainly be penalized, especially when your content doesn’t make any sense and people stop reading.
3. Keep Your Content Fresh and Relevant
What YOU should write about is what you know your patients will want to read. You’re doing the writing, correct? Does a freelance copywriter from Fiverr or Upwork know your patients? Not likely. They could learn, but no one knows better how to talk with them like you and your staff. I’m amazed by how many people are wasting time and money, thinking that they can produce content that no one they know will ever read.
4. Design Grabbing Titles
- How do I choose the best chiropractor in (your city) for me and my family?
- What are the benefits of having a family chiropractor?
- What is chiropractic care?
- 5 questions you should ask your chiropractor in (your city)?
- How do I choose a chiropractor in (your city)?
Remember that the goal is not to hack Google’s algorithm or gain the system in some way. The goal is to partner with Google to provide the help people are looking for.
5. Ask Yourself 3 Questions
- Will this actually help anyone?
- Would I read this?
- Would my patients find it interesting?
If the answer is “No” to any of the above, the content you post may actually do more harm than good. There are many stories out there of sites that used to have a great ranking take a nosedive when people clicked on a page but then bounced once they realized the page was not helpful at all.