Simply Put: Include Videos
Video is powerful. It keeps people engaged. When they are engaged, they stay on your site longer. When they are on your site longer, Google takes note that you have a helpful site and then improves your ranking for the next person to find you.
You can do a lot with limited time and budget. Take out your phone (which has a better camera on it than most Hollywood films in the late 90s), get a $65 in gear (tripod, light, and lapel mic) from Amazon and talk about what you just told your last patient. It was likely great advice and they are not the only one struggling with it.
What kind of videos should you make?
Stretches and Exercises
Set up a tripod with a wireless microphone (attach it to your phone and use the voice memo app for a nice hack) and talk through some helpful stretches and exercises. You can use these videos to show patients as part of their rehab. They also work well for building your authority and trust.
Product Reviews
Highlight a product you like to use or that patients are asking about. Shoot a 3-minute explanation of what you always tell them. It won’t be tough to think of what to say. You’re already the expert.
Stretches and Exercises
Set up a tripod with a wireless microphone (attach it to your phone and use the voice memo app for a nice hack) and talk through some helpful stretches and exercises. You can use these videos to show patients as part of their rehab. They also work well for building your authority and trust.
Product Reviews
Highlight a product you like to use or that patients are asking about. Shoot a 3-minute explanation of what you always tell them. It won’t be tough to think of what to say. You’re already the expert.
Health Tips
What kind of health tips, recommendations, or ideas do you offer your patients over and over again? Others can benefit from this help as well. Put it on video because you know that’s the thing people will pay attention to.
Patient Testimonials
Bring your most successful (and thankful) patients back to the office and have them answer three questions on camera. Not many people will be willing to do a monologue but not many resist an interview with you there beside them (you can stay off-camera). Ask these three questions:
- What was it like struggling with your condition before you came in?
- What was it like getting treatment here?
- What has it been like since you got better?
Practice Highlights
This is your “commercial” video for your practice. Talk about your passion to help patients, techniques you use, give a tour of the building or whatever you want to do to show off the practice.
Just be warned: While we default to this type of video, it is the least interesting. What kind of health tips, recommendations, or ideas do you offer your patients over and over again? Others can benefit from this help as well. Put it on video because you know that’s the thing people will pay attention to.
Advice For Making Videos
I'll always remember this bit of advice (it doesn't come naturally to me either but it's critical if you want to make an engaging video): Think of the natural amount of energy you'd give in a conversation and then double it on video.
And then double it again.
And remember that if you can't hit pause and catch yourself making an awful face, you're still not putting enough energy into it. Even marketing guru, Gary Vaynerchuk, confesses he looked like he was in a hostage situation in his early videos.
Just start. You’ll get better as you go.